Marketing Site
Paper City Barbecue
A home on the web for a family-owned BBQ spot in Westbrook, Maine
Paper City Barbecue needed a fast, mobile-friendly site that could show off the food, funnel guests to the right ordering channel, and make it easy to inquire about catering. Built as a static Next.js export on Firebase Hosting with a SendGrid-backed catering inquiry form.
- Type
- Web
- Category
- Marketing Site
- Platforms
- Web
- Live at
- papercitybbq.com
01
The Goal
Paper City had a basic WordPress site with PDF scans of their menu and no online ordering links. They needed a modern site that captured the restaurant's personality while cleanly directing guests to the right action: order online, book catering, or find the restaurant.
Clear ordering paths
Three order options (Upserve Takeout, CarHop Delivery, DoorDash) surfaced without overwhelming the menu experience.
Catering pipeline
A dedicated catering inquiry form that routes leads directly to the owners' inbox with a customer confirmation email.
Hours, location, phone
Fast access to the essentials every local-business site needs and above-the-fold on mobile.
Brand-forward visual design
Food photography and copy tuned to match the in-restaurant atmosphere.
02
The Site
03
Outcome
Paper City now has a single source of truth on the web. Catering inquiries land in the owners' inbox instantly, and guests have one clean place to find hours, menus, and ordering channels.
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